Created in 2011, Snapchat has become one of the fastest growing social media platforms in the world. With
this fast rate of growth, businesses are trying to figure out how to create meaningful and creative content that
not only entertains, but persuades users to buy their product or interact with their brand. There are several
ways companies can use Snapchat as a marketing tool through the new Discover feature, paid advertisements
with ‘Our Story’ or creating their own stories for established followers.
Just like Twitter or Facebook were when they first came out, Snapchat still seems foreign and new to most businesses. Snapchat’s in talks to raise another $500 million at a $16-$19 billion valuation.

However, even though its focus is on sending photo and video messages one at a time (which also expire after a time period you set), it can be difficult to see the potential benefits of this popular social networking app, which remains one of the most popular downloads in both the Apple and Android app stores.


Step 1: Setting up your account.

You only need to enter a working email address, choose a password and enter your birth date. You need to be at least 13 years old to use Snapchat.

Then you will be asked to choose a username and your phone number. Snapchat will send you a verification code via a text message, which you will need to copy into the appropriate field.
At the same time it also sends you a mail to your given maid id.

Step 2: Adding contacts

Snapchat will ask you to grant it access to your address book in order to find all the people you might know from your contact list. You can either add all or the selected ones.

Step 3: Customizing your profile

Once you’re done with the previous step, a window that looks like a regular camera will open up. In the upper center, you’ll see a little ghost silhouette, which is Snapchat’s logo. Click is made on it.

When you tap it, you’ll be able to take a snap that will serve as your profile picture.

In “Added me”, you’ll see a list of all the people that have added you on Snapchat.
“My friends” shows a list of the people you already have as friends.

Now, in the right upper corner, there’s a red wheel – account settings (such as your username, password and email address) and additional settings. Click on “manage” is used to enable features such as filters, power save mode, travel mode, emoji’s and permissions.

Friend Emojis are the only thing that might need an explanation. There is a list of different emojis that will appear as you’re using Snapchat next to certain people, with each emoji signifying a different thing. They are pre-selected, but you can change any of them if you prefer a different emoji

When you click on “manage”, you’ll see some bonus features you can enable: filters, power save mode, travel mode, emojis and permissions.
Friend Emojis are the only thing that might need an explanation. There is a list of different emojis that will appear as you’re using Snapchat next to certain people, with each emoji signifying a different thing. They are pre-selected, but you can change any of them if you prefer a different emoji for a certain thing.

Step 4: Start snapping

Snapchat automatically activates your camera and from there, you take photos just as you normally would. In the upper left corner, you can turn the flash on and off. In the upper right corner, there’s a button that switch between the front and rear camera.

To take a photo, simply click the circle in the bottom of your screen and hold it if you want to record. Your video can also be max 10 seconds long.

Step 5: Editing your snap

As I’ve mentioned before, you can add captions, draw or add effects to your snap.

In the lower left corner, you’ll see a little timer that lets you choose how long your snap will be visible to others. Again, 10 seconds is the longest period available. Right next to it, there’s a “Save” button, so you can also save the picture on your phone. The last button in that corner allows you to add the photo to your story.

To add an effect, swipe left or right on your screen. Keep in mind that filters have to be enabled in setting to do this.

Step 6: Sending your snaps

To share the snap, click the arrow in the bottom right corner. You’ll get a list of all your contacts and select whom you’d like to send the photo to.

There is no limit on how many people you can send it to. Next to the recipient’s name, you’ll see a little triangle (for photos) or a square (for videos).

Step 7: Receiving snaps

In the bottom left corner, you’ll see a list of your friends, including Team Snapchat. The first time you click on it, you’ll see a short tutorial explaining how to use Snapchat. The button has a number on it, which signals the number of unopened snaps you have. To view them, press and hold the snap you want to see.

One more thing – if you take a screenshot of the snap someone had sent you, that person will receive a notification about it.

8. Live chat

Besides sharing photos and videos, Snapchat can also be used for real-time conversations. To chat with someone, go to your contact list and you’ll see two buttons next to their name. The purple one is to send a snap to them and the blue one is for messaging.

When you exit chat, the conversation will disappear for good, unless you save it by tapping on messages. The background will change to grey, which means that your messages have been saved.

If someone is on Snapchat at the same time as you are, the camera button will be displayed in blue. To talk to them in real-time, both of you have to hold the button at the same time.

9. Snapchat score

Snapchat score is the total number of send and received snaps. To see your score, go to the page where you can see the snaps you’ve received and tap “Snapchat”. Two numbers will appear, the first one being how many snaps you’ve sent and the second one the snaps you’ve received.

How Businesses Can Use Snapchat ?

Showcase New Products

In a recent Adweek article about Taco Bell’s dominance of Snapchat, a spokesman says they have a 80% open rate on the snaps they send, which is unheard of for any other marketing method, from email to Twitter.Taco Bell is successful on Snapchat because they talk in the language of the main audience that is using the app– millennials and teens who make up the 16-35 age bracket. In the example Adweek gives:

They use emojis, something which is a major part of the texting language of the 18-35s age bracket. If you speak in the right language without seeming condescending or desperate, Snapchat users won’t mind engaging with your brand.

Send Out Exclusive Promotions

The frozen yogurt chain 16 Handles is in the Snapchat Marketing Hall of Fame for their campaign, which gave customers a unique and varying discount when they visited one of their stores and opened the snap from the company at the register. The customer didn’t know how large of a discounting they were receiving until they were about to pay for their yogurt. In this place snapchat is acting as a new platform.

Provide Quick Video Answers to Customer Questions

Let’s say a user snaps you a photo of your product still in its packaging, saying it is too hard to unwrap. If there is a quick way to show them your product’s exclusive opener tab that makes it easy, a photo or video demonstrating it would be a great way to answer their question while also establishing your brand’s trust and dedication toward happy customers.

Show How Fun It Is Behind The Scenes

Like most social networks, Snapchat was created in the spirit of having fun while connecting with the people users love most. Companies who will be successful at Snapchat should heed this same spirit if they want their campaigns to be successful. One good example of this is the NFL team the Philadelphia Eagles, which has thousands of connected users and uses Snapchat to share new products or footage of locker room sing-a-longs and game

Here is how SnapChat filters works?

  • Slow-Motion – reduces the speed of your video so people can catch the little details, like a dog shaking off
  • Fast-Forward – makes your video play faster, which is great for sight gags of people falling, like in the example up top
  • Rewind – plays your video back at the same speed but in reverse, defying the laws of physics

Snapchat Video Filters

This opens up tons of creative opportunities. You can imagine people stringing together fast-forward, then rewind, then slow-mo clips to create a sort of highlight snap. The video filters will give normal people with just their phones the same special effect superpowers as a professional video editor.

How to see who is exactly looking at your SnapStory ?

Step 1: First, you have to add a image to your Snap Story. Snap Stories are photos you share on the app that last for 24 hours. They are shared publicly, meaning anyone who follows you on Snapchat can see them if they open your story that day.

Grab some friends and take a picture just like you would for a standard Snapchat.

Step 2: Next, send the image to your “Story.” Check the circle labeled “My Story,” located at the top your “Send To” list. Once sent, the image can be viewed by your friends for up to 24 hours.

Step 3: Once the picture is added, Snapchat keeps track of how many of your friends have viewed it. To see this count, swipe left from the Snapchat camera screen. You’ll see a screen labeled “Stories” and yours will be right at the top.

Step 4: Tap once on “My Story” to see the individual images you’ve shared. The number and eyeball icon next to the pictures provide an exact count of the people who have seen each photo. Right now, 29 of my friends have looked at the picture I added to my Snap Story.

Step 5:The app even gives you a list of each individual person who has checked out your Snap Story. Tap the image to scroll through a full list of names.
Visit the link to get new selfie lenses in SnapChat.

Snapchat is a millennial-leaning app, so if you’re new to and confused by the self-destructing photo and video app, you’re in luck! We decided to put together a guide to show you how to use Snapchat.

Hopefully, this post has helped you get a grasp of the basics of using Snapchat. It’s a really fun platform that doesn’t take things too seriously, so start snapping right away!!